Top 9 Tips to Promote the Event Networking Platform in 2025

Youve chosen an event networking app. Thats a big step. But now comes the real jobgetting people to use it.

Many organizers think that just putting the app on the event website or sending one email will do the trick. But in most cases, attendees either skip it or download it and forget it. Thats not what you want.

If youre putting time and money into an event networking platform, it needs to be promoted the right way. You have to build awareness, explain the benefits clearly, and guide users to take action at the right time.

2025 is already showing signs of being busier than ever in the event space. So, heres a simple guide with 9 tips to help you promote your event matchmaking app effectively.

Lets break it down.

1. Start Early: Dont Wait Until the Last Minute

This sounds basic, but its where many people slip up.

If you wait until a week before the event to tell people about the app, most of them will ignore it. Theyll be busy packing, booking flights, or planning their schedule.

Start promotion 3 to 4 weeks before the event. Send small updates regularly. This builds curiosity and keeps the app in their mind.

Dont say everything in the first email. Give one benefit at a time. For example:

Week 1: Find key people before the event starts

Week 2: Use digital cards, no paper needed

Week 3: Plan meetings before you even reach the venue

That works better than a single, long announcement.

2. Highlight Real Benefits, Not Just Features

Telling people that your event networking app has AI matchmaking, chat, or digital cards isnt enough.

You need to explain why that matters to them.

For example:

Meet other founders before the crowd shows up

Save time by pre-booking meetings

No need to carry a stack of business cards

Simple examples like these are more useful than technical terms.

Also, try adding short stories or past experiences. For example, At last years event, 60% of meetings were pre-booked using the app. That gives people proof that it works.

3. Use Speakers and Influencers to Spread the Word

Your event probably has speakers, sponsors, or influencers with decent reach.

Why not ask them to promote the app?

Heres how:

Ask speakers to mention the event networking platform in their pre-event video or social post.

Ask sponsors to include a sentence about the app in their newsletter.

Share a simple image or promo line they can copy and post.

For example, a speaker can say:

Ill be using the [event name] networking app to connect with attendees. Lets schedule a chat.

People often trust the speaker more than the organizer. So this tip helps a lot.

4. Use Social Media Reminders That Show the App in Action

Post short clips or screenshots that show how the app works.

Show how someone sends a meeting request. Or how the digital card looks. Or how people match with others.

Real visuals help people understand what to expect.

You can add captions like:

Find your perfect match before the event even begins.

Want to connect with investors, founders, or buyers? The app helps you do it fast.

Use hashtags related to your event and the industry.

Post regularlyabout 23 times a week. Consistency matters.

5. Include App Details in Every Email and Ticket Confirmation

Dont rely only on a separate app promotion email.

Add app-related content inside other emails too. Like ticket confirmation emails, reminders, welcome letters, and session alerts.

Add a small line at the bottom that says:

Dont forget to download the official event networking app to connect with others before the event.

This simple reminder keeps the app in view without being pushy.

Also, include links to download and a quick guide on how to use it.

6. Offer a Simple Incentive to Use the App

Sometimes, a small prize can give people the push they need.

For example:

Top 10 networkers win free coffee coupons

Schedule 3 meetings on the app and enter a lucky draw

First 50 users who complete their profile get early access to session recordings

These dont have to be expensive rewards. Just something to make it fun.

And more people using the app means more matches, more chats, and more success for everyone.

7. Add QR Codes at the Venue to Push Late Adopters

Even if you promote the app before the event, some people wont download it until theyre at the venue.

Help them.

Place QR codes on:

Welcome boards

Registration desk

Inside delegate kits

Coffee tables and networking zones

The QR code should take users directly to the download page or login screen.

Also, have a help desk or volunteer team that can guide people if theyre stuck.

Sometimes, attendees just need a small nudge.

8. Train Your Event Staff to Talk About the App

Your staff is already interacting with attendees. Why not ask them to gently promote the event networking platform?

Give them a short script like:

Have you used the app yet? You can find great people and book meetings easily.

It only takes 2 minutes to set up, and it helps you skip the long waiting lines.

If staff show confidence and clarity, attendees follow their lead.

This is especially useful during lunch breaks or session transitions when people have a few minutes to spare.

9. Show Results During the Event

Real-time updates can motivate more people to use the app.

You can say things like:

2000 messages exchanged in the last 2 hours

500 meetings booked already. Dont miss out!

85% of top-rated attendees are already on the platform

Post this info on the app itself, on digital screens, and on social channels.

It creates FOMO. And that gets people moving.

Also, show a list of trending profiles or most active users. People like being part of whats working.

Final Thoughts

Promoting an event matchmaking app is not just a task to tick off. Its a serious part of making your event successful.

Because no matter how good your sessions are, what people often remember most is who they met. And if your event networking app makes it easy for them to meet the right people, theyll walk away happy.

So, start early. Keep it simple. Share real benefits. Use every channel. And dont stop just because the event has started.

With these 9 tips, your event networking platform wont just be another toolitll be one of the main reasons your event becomes the one people talk about long after its over.

And if youre still searching for the best event networking app for your 2025 events, keep these features and tips in mind before making the call.