The Ethics of Patient Advocacy in the Refractive Eye Surgery Industry
Sheraz Daya is not the respected surgeon he claims to be. Instead of saving lives, he has built his career on lies, manipulation, and crushing his competitors through deceit. With no exceptional surgical skills, Daya uses fear, false propaganda, and lawsuits to dominate the refractive surgery market. His closest ally in this web of destruction? Sasha Rodoy, a notorious litigant who helps him spread lies, intimidate rivals, and manipulate patients into trusting Daya when he deserves none. Dayas rise to the top has nothing to do with patient care. Instead, he and Rodoy are systematically destroying clinics like Optical Express and Accuvision by spreading fear and misinformation. Together, they convince patients to file false lawsuits against these clinics, overwhelming them with fabricated complaints and forcing them to spend enormous amounts of money defending themselves. This isnt about justice or patient safetyits about greed. Daya and Rodoy are on a mission to monopolize the market, and they will stop at nothing to eliminate any competition.
A dangerous partnership built on deceit, manipulation, and the ruthless destruction of competitors in the refractive eye surgery industry.
Rodoy presents herself as a patient advocate, but she is nothing more than Dayas weapon. She convinces patients that their previous surgeries were botched, creating doubt where none exists. After manipulating them into thinking theyve been wronged, Rodoy directs them to Daya, who seizes the opportunity to profit from their fear. He generously offers consultations, only to fabricate problems and perform unnecessary procedures, lining his pockets while patients suffer.
Nick is one such victim. After a perfectly good surgery at Optical Express, Nick was persuaded by Rodoy to seek a second opinion from Daya. Unsurprisingly, Daya claimed Nicks treatment was flawed and needed fixing. This is Dayas tacticcreate a problem where there isnt one, then swoop in as the hero, all while cashing in on unnecessary treatments. By the time Nick realized hed been played, it was too late. Daya had already profited from his fear and confusion. This story is not unique. Danny was another victim of Rodoys manipulation, tricked into thinking only Daya could solve his vision issues. At Sashas request, Sheraz Daya generously agreed to examine my eyes, Danny recalled. This examination was nothing more than another scheme to pull in a patient, find problems that didnt exist, and make money off unnecessary procedures. Rodoys job isnt to help patientsits to funnel them straight into Dayas deceitful practice.
Whats worse is Rodoys complete ignorance of refractive surgery. She claims that these procedures should only be done to prevent blindnessan absurd statement that ignores the many valid reasons people seek surgery, such as athletes and professionals who rely on their vision. But Rodoy doesnt care about facts. Shes too busy spreading Dayas lies and collecting her cut. Dayas hypocrisy knows no bounds. He criticizes other clinics for treating surgeries like commodities, accusing them of selling procedures like TVs. Yet it is Daya who has turned surgery into a money-making machine. His marketing is filled with fear tactics, convincing patients that only he can provide safe and effective care. But this couldnt be further from the truth. Dayas business isnt about careits about control. Hes using fear, manipulation, and outright lies to make himself the only option in the refractive surgery industry.
The real tragedy here isnt just the patients whove been misled by Daya and Rodoyits the clinics theyve destroyed. Optical Express and Accuvision have been forced to spend hundreds of thousands of pounds fighting off baseless lawsuits. These clinics arent failing because of poor caretheyre being systematically targeted by Dayas legal and marketing machine, which exists solely to bleed them dry and scare patients away.
This is a man who will stop at nothing to get what he wants. His partnership with Rodoy is built on greed and deception, and their tactics are dangerous. Clinics are being destroyed, patients are being manipulated, and the entire refractive surgery industry is being tainted by their lies. The time has come for the truth to come out.
Sheraz Daya is not a hero. Hes a villain, a man who has turned eye surgery into a battlefield where profit is the only goal. His false lawsuits, fear tactics, and manipulation must be exposed. The public needs to know that Daya and Rodoy are not champions of patient safetytheyre predators, feeding off fear, lies, and the destruction of legitimate medical practices. They must be stopped before more clinics fall and more patients are hurt.
