How AR Features In Event Apps Polishes The Attendee Experience

Event management is all about creating and managing events to make them valuable and trouble-free for the audience or attendees and to fulfill the organizer’s event objectives. Now, mobile event apps have entered the stage with a dramatic entrance, showcasing their wide array of features like real-time notifications, customization, networking, registrations, etc. However, they get one additional game-changing feature, and that is the inclusion of augmented reality (AR). 

We will be diving (literally) into the AR features of event mobile apps and how they end up polishing the attendee experience, making your event shine brighter and smoother than ever.

AR Features Raising The Event Experience

Starting this content piece with the AR features within mobile event applications that truly convert what event experience means today:

Virtual Venue Navigation

At times going through large or long event venues can get frustrating for attendees and this can bring in negative feedback, however, if you have the inclusion of AR features in your event apps then the feedback can completely change by:

• Reactive venue maps- These kinds of maps are made to make your attendees' lives easier by overlaying virtual directions on their smart devices through the mobile event application which allows them to locate booths, rooms, dining zones, etc., especially in complex or stuffed venue zones. 

• Step-by-step directions- One of the best applications of AR in event mobile apps is the display of markers, and arrows which lead users/ attendees in real-time to their desired destination, kind of like a customized venue map. 

• Landmark and exit highlights- Another amazing use-case of AR-fueled mobile event applications is the highlighting of key spots or landmarks within an event venue that are the center of attraction in real-time. This means the app can display emergency exits, event programs that are gaining traction, rest areas, etc. ensuring convenience and safety.

Interactive Product Demos

If event organizers utilize AR for their events through event apps then they can display and showcase their products or services in an immersive and dynamic way instead of the basic static presentations:

• 3D visualizations- Attendees can view products in 360-degree ultra-detail through their smartphones using the mobile event apps. Whether it’s viewing the inner mechanics of a car engine or going through the layout of a new piece of technology, AR allows for a hands-on experience without the pre-requisite of physical interaction.

• Interactive overlays- Beyond the static and plain visuals, AR-powered event mobile apps can add a multitude of information and details such as videos, specs, and unique animations. This way attendees' interest is captivated, and focused and impacts their understanding deeply.

• Try-before-you-buy features- AR can easily simulate how a product might function in real-world scenarios. For example, furniture companies at an expo could use AR to let attendees visualize how a couch or table would look in their living room by projecting it through their phone’s camera.

AR-Driven Networking Opportunities

Now a little excitement and proactivity go a long way to making an event valuable by boosting networking and making new introductions quite effective and unique. Key features within mobile event applications include: 

• AR badges- Now instead of utilizing boring and old-styled name tags for events, attendees can take advantage of their event apps to scan virtual badges. This instantaneously shows the scanned attendee’s details like full name, title, industry, and even an about me. This nullifies awkwardness and hesitation when introductions or meet-and-greets are conducted.

• Enhanced matchmaking- Another useful and value-adding AR feature of mobile event apps is their suggestion capability based on the interests and similarities of attendees. Think of it like this, an attendee is exploring the event venue, and a notification pops up on the app suggesting to connect with another attendee who matches in terms of interests or similarities, with a full AR navigation system to locate them as well. Quite interesting, isn’t it?

Live Engagement With AR Visuals

Promoting live engagement used to be a taxing task for an event organizer but now with the abilities of AR-pumped event mobile apps, demos, sessions, presentations, etc. all get amped up by becoming immersive and engaging:  

• Augmented live polling: For the course and duration of event programs like speeches, panels, sessions, etc. participants can engage in live polls through the mobile event applications, with the outcomes being displayed uniquely and in real-time either on their device screens or on stage. 

• Interactive Q&A sessions: Another impactful ability that attendees can make use of is the submission of doubts or questions through AR prompts, which gets shown as holographic text for the event host or speakers to clear. This makes a small and normal Q&A session lively and gets attendees to take part actively. 

Benefits Of AR In Event Mobile Apps

• Customized Recommendations: AR-powered event mobile apps can prescribe sessions, exhibits, or workshops based on attendee data. For instance, an attendee interested in AI tech might receive notifications about AR or VR-enhanced booths showcasing advanced technologies.

• Personalized AR Overlays: Scanning an itinerary through the mobile event applications supports attendees in visualizing overlays guiding them to sessions. This simplifies navigation and improves time management.

• Real-Time Feedback: AR tools like surveys and polls allow attendees to share feedback instantly, enabling organizers to make adjustments while running the event.

• Virtual Signage: AR eliminates the need for physical signs, offering virtual directions and markers via the app, reducing costs and environmental impact.

• Real-Time Updates: AR apps notify attendees of schedule changes or room updates through instant overlays, ensuring seamless coordination.

• Enhanced Communication: Push notifications deliver crucial updates, such as reminders or safety announcements, in an engaging and non-intrusive manner.

• Accessibility Features: AR caters to attendees with disabilities by providing visual cues, step-by-step navigation, and other assistive features for inclusivity.

Conclusion

The inclusion of AR features into event apps is dynamically altering the way attendees go through events. AR helps make life for organizers easy by creating an impression that packs a punch making events valuable and impactful. As technology continues to advance, the potential of AR in mobile event apps is limitless.