Explore Opportunities at CBME China This Year

CBME China, the world’s largest trade fair for child, baby, and maternity products and services, is set to return with even more energy, innovation, and international participation this year. As a global hub for industry leaders, distributors, manufacturers, and buyers, CBME China presents unparalleled opportunities for business expansion, networking, and discovery of the latest market trends. Whether you're a brand looking to make an impact, a buyer sourcing quality products, or a professional seeking industry insights, CBME China offers a dynamic platform to meet your goals.

Why CBME China Is a Must-Attend Event

With a legacy of over two decades, CBME China has built a reputation as the go-to event in the maternal and child industries. Held annually in Shanghai, the exhibition attracts tens of thousands of visitors and thousands of exhibitors from around the globe. It covers an extensive range of categories including baby food and healthcare, baby carriages, car seats, furniture, toys, clothing, and maternity care products.

What sets CBME China apart is its comprehensive ecosystem that connects every link in the supply chain. Whether you are launching a new brand or scaling your operations, this event provides direct access to key decision-makers and strategic partners.

Global Reach and Local Expertise

CBME China has grown into a truly international event, with exhibitors from more than 30 countries showcasing their products to a diverse global audience. This international presence not only enriches the variety of offerings but also creates a cross-border business environment where brands can expand into new markets with greater ease.

Moreover, CBME China offers insight into China’s booming baby and maternity market. With the relaxation of family planning policies and rising disposable incomes, the demand for high-quality, innovative, and safe baby products continues to grow in China. By attending the show, international brands can gain valuable knowledge about local consumer preferences, compliance regulations, and distribution networks.

Discover the Latest Industry Trends

Every year, CBME China curates a range of feature zones and specialized areas that highlight current trends and upcoming innovations. In 2025, attendees can expect to see advancements in smart parenting products, organic and eco-friendly goods, and digital health solutions for mothers and children.

The Innovation Zone and CBME Product Launch Area are especially popular, giving companies the chance to unveil new products and technologies. These areas attract media attention and investor interest, helping startups and established brands alike to generate buzz and visibility.

Business Matchmaking and Networking

One of the biggest advantages of participating in CBME China is the opportunity to engage in targeted business matchmaking. The event organizers offer personalized services that connect buyers with the most relevant exhibitors based on their sourcing needs. This ensures that your time at the exhibition is spent making meaningful connections.

In addition to one-on-one meetings, the show hosts numerous networking events, seminars, and forums where industry professionals can discuss challenges, share insights, and forge new partnerships. These events offer fertile ground for collaboration and business growth.

Educational Opportunities and Market Intelligence

CBME China is not just about showcasing products—it is also a knowledge-sharing platform. A series of high-level conferences and forums take place during the event, covering topics such as digital transformation, market entry strategies, retail innovation, and consumer behavior.

Speakers include top executives, industry analysts, policy-makers, and entrepreneurs who provide practical insights and strategic guidance. For businesses looking to stay competitive, these sessions are invaluable in understanding both global developments and localized trends.

Opportunities for Startups and Emerging Brands

CBME China is particularly supportive of startups and emerging brands. Through the “StartUp Zone,” newer companies can exhibit alongside established players in a cost-effective way while receiving mentorship and exposure. This initiative is designed to foster innovation and help small businesses scale more efficiently.

Moreover, CBME Awards and competitions such as the Innovative Product Awards celebrate creative product design, safety, and functionality. These accolades can significantly boost a brand’s credibility and market appeal.

A Sustainable and Family-Friendly Future

Sustainability is a key focus at CBME China this year. Exhibitors are increasingly adopting eco-conscious manufacturing practices and showcasing biodegradable, recyclable, and reusable products. Visitors can expect to learn about how the industry is tackling environmental concerns while still meeting the needs of modern families.

In addition, the fair often includes experiential zones and family-friendly exhibits that bring products to life. This immersive experience allows retailers and buyers to see firsthand how products work and appeal to end users.

How to Participate in CBME China

Participating in CBME China is straightforward whether you’re an exhibitor or a visitor. Early registration is highly recommended to take advantage of special offers and matchmaking opportunities. Organizers provide comprehensive support for international participants, including travel assistance, visa guidance, and logistics services.

For exhibitors, it’s crucial to prepare marketing materials in both English and Chinese to effectively engage the diverse audience. Having bilingual staff and localized pricing strategies can further enhance your success at the show.

For visitors, planning ahead is key. The CBME China app and website offer tools to map out exhibitor locations, schedule meetings, and stay updated with real-time news from the event.

Final Thoughts

As the global maternity and baby care market continues to evolve, CBME China stands out as the ultimate platform for innovation, connection, and growth. Whether you're looking to enter the Chinese market, find reliable partners, discover the latest products, or gain strategic insight into the industry, this event delivers exceptional value.

Don't miss your chance to be part of this influential gathering. Join CBME China this year and take the next big step for your brand, business, or career in the maternal and baby care industry.